Ferrari Productions is moving!

Dear clients, colleagues, and friends – I want to share some exciting news – we’re moving! After 28 years of serving our clients and working out of our Sorrento Valley studio and office, we are moving! The building owners are remaking the studio into an art studio, and the space will not be available for photography and video production after July 1st.

 

I have the pleasure of moving my edit suite and office to my Carmel Valley home, while we work out of alternative studio spaces. Rest assured, I will continue to offer the full range of scripting, production, and post-production services in video and photography services, while I add new equipment and capabilities.

 

Look for some exciting new announcements coming soon regarding our new space, new equipment and new services. I look forward to the opportunity to work with you soon!

 

 

The Benefits of Video

Shooting in Ferrari Productions versatile studio

Filming Memjet Printers in the Ferrari Productions studio

 

How many of us would like to connect with over Over 80% of the population in the US?
Or maybe reach over 3.5 Billion people with your messaging?
That’s how many people are connected to the Internet today.
In 2016 69% of consumer internet traffic will be dedicated to video, and in 2017 that percentage jumps to 79%
(Up 22% in two years.)
Video  is powerful – with the power to bring stories alive and create genuine emotional connections between the viewer and the brand.
Video has become an integral part of marketing and communications platforms as companies recognize that video has influence and impact that text and images alone can’t deliver.
In marketing, video builds brand awareness, generates audience engagement, creates the “know, like, and trust factor,” and converts prospects to loyal clients.

Read more

Looking Good on Camera

HP_Bruce_45

Are you new to being on camera?  Not to worry – not everyone is born with TV savvy. Even if you are not destined to become “an overnight success” on television, here s a crash course in how to appear professional on television or video.

Whether you are a salesperson, business owner, speaker or even a CEO, you will benefit from the following information. Remember, you will need to be prepared physically, mentally, and technologically. You should know how to turn on your audience before you turn on the camera. Read more

The importance of video in social media

YouTube1

Videos can mean different things to different people. But one thing is for sure – people love to watch and share them. YouTube was the beginning of a major change in the way we interact and share online content and video, and later video on Facebook proved the popularity of video on social media.

 

Many experts agree that in the future 75% of Internet traffic will involve video. YouTube averages around 4 billion views each day. Many marketers are exploring this as a great opportunity and are using online video content in their marketing programs. Today this drive towards video isn’t only limited to consumer products or purchasing decisions but has involved almost every industry – including entertainment, non-profit or news. With the tremendous enhancement in social media platforms, the importance of video has grown rapidly. And here are a couple more fun facts: Read more

Studio Open House

Thanks to everyone who attended the studio open house last week. A big shout out to Ryan and Adam and the Best Friends Band – And Out and About Communications for handling the RSVPs and check in. A big shout out to Simon from New English, and That’s What the Cheese Said food truck. Please enjoy the pictures, and we hope to see you at the next one!

Best Friends Band

Best Friends Band

Studio Colleagues

Studio Colleagues

Read more

Looking Good On Camera….

Wear light and comfortable clothing

Relax, Breathe Normally & Enjoy!

Are you new to being on camera? Not to worry – not everyone is born with TV savvy. Even if you are not destined to become “an overnight success” on television, here s a crash course in how to appear professional on television or video.

Whether you are a salesperson, business owner, speaker or even a CEO, you will benefit from the following information. Remember, you will need to be prepared physically, mentally, and technologically. You should know how to turn on your audience before you turn on the camera. Read more

The Importance of using Video on Your Business Website

We’re happy to introduce our new website and welcome you to our blog – where we will be reviewing and discussing the latest trends for video production in and around San Diego and the region.

In the meantime, we wanted to share some important facts about web video – Read more