The importance of video in social media

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Videos can mean different things to different people. But one thing is for sure – people love to watch and share them. YouTube was the beginning of a major change in the way we interact and share online content and video, and later video on Facebook proved the popularity of video on social media.

 

Many experts agree that in the future 75% of Internet traffic will involve video. YouTube averages around 4 billion views each day. Many marketers are exploring this as a great opportunity and are using online video content in their marketing programs. Today this drive towards video isn’t only limited to consumer products or purchasing decisions but has involved almost every industry – including entertainment, non-profit or news. With the tremendous enhancement in social media platforms, the importance of video has grown rapidly. And here are a couple more fun facts:

 

  • Video is shared 1200 times more than texts and images on social media platforms.
  • Click through rates are increased by 2-3 times when a video link is attached in an email.

 

Videos are not only watched and shared on YouTube and Facebook, but various other social media platforms have also incorporated ways to watch and share videos. Marketers too are using social media platforms to share their campaigns. In fact, social media marketing is the fastest mode of advertising. Now, anything new and stimulating on the Internet spreads much faster than traditional media like Word of Mouth, Print and Television. Recently, Twitter has introduced a live video app known as Periscope that enables its users to stream live videos to their followers. The users now shoot, edit and share their videos directly from Twitter. It has become a powerful social platform for direct social engagement.

 

Other social media platforms have realized the growing potential of video as well. LinkedIn has evolved into much more than a tool for recruiting and networking, and its user base is still growing rapidly. And, with 300 million active monthly users, Instagram is considered one the most important social networks. Instagram’s follower engagement rate is around 50 times higher than Facebook and 120 times than Twitter.

 

Video allows businesses to reach a wider range of audiences and increased marketing impact. So, you may want to develop your video campaign on social media and focus on its potential on social media platforms. If you would like some help with your video campaigns Ferrari Productions is here to help.