The Benefits of Video

Shooting in Ferrari Productions versatile studio

Filming Memjet Printers in the Ferrari Productions studio

 

How many of us would like to connect with over Over 80% of the population in the US?
Or maybe reach over 3.5 Billion people with your messaging?
That’s how many people are connected to the Internet today.
In 2016 69% of consumer internet traffic will be dedicated to video, and in 2017 that percentage jumps to 79%
(Up 22% in two years.)
Video  is powerful – with the power to bring stories alive and create genuine emotional connections between the viewer and the brand.
Video has become an integral part of marketing and communications platforms as companies recognize that video has influence and impact that text and images alone can’t deliver.
In marketing, video builds brand awareness, generates audience engagement, creates the “know, like, and trust factor,” and converts prospects to loyal clients.

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Looking Good on Camera

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Are you new to being on camera?  Not to worry – not everyone is born with TV savvy. Even if you are not destined to become “an overnight success” on television, here s a crash course in how to appear professional on television or video.

Whether you are a salesperson, business owner, speaker or even a CEO, you will benefit from the following information. Remember, you will need to be prepared physically, mentally, and technologically. You should know how to turn on your audience before you turn on the camera. Read more

The importance of video in social media

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Videos can mean different things to different people. But one thing is for sure – people love to watch and share them. YouTube was the beginning of a major change in the way we interact and share online content and video, and later video on Facebook proved the popularity of video on social media.

 

Many experts agree that in the future 75% of Internet traffic will involve video. YouTube averages around 4 billion views each day. Many marketers are exploring this as a great opportunity and are using online video content in their marketing programs. Today this drive towards video isn’t only limited to consumer products or purchasing decisions but has involved almost every industry – including entertainment, non-profit or news. With the tremendous enhancement in social media platforms, the importance of video has grown rapidly. And here are a couple more fun facts: Read more