The Importance of using Video on Your Business Website

We’re happy to introduce our new website and welcome you to our blog – where we will be reviewing and discussing the latest trends for video production in and around San Diego and the region.

In the meantime, we wanted to share some important facts about web video –

The Importance of using Video on Your Business Website

According to a Forrester Research survey, 46 percent of people who watch a video on a business website take action after viewing it, so it definitely makes sense to include video in your marketing strategy.

Here are six reasons why you should use video on your business website –(Courtesy of Bluehost.com):

1. Rank Better in Google

One of the factors of Google’s algorithm for search rankings is how long visitors stay on your website. The idea is that if people are spending a lot of time on your website, it must have quality content. A great way to capture—and hold—visitors’ attention is to provide a short, compelling video.

Businesses that include video on their site generally see higher engagement rates, higher click-through rates, and higher conversion rates. In fact, 80 percent of people who watch a video ad will recall it even a month later, and 12 percent will purchase the product from the ad.

2. Show Your Brand’s Personality

Using a video to showcase your brand’s personality helps visitors on your website get a better sense of who you are and what you stand for—which builds trust in your business—and the emotional connection is one of the reasons that keeps customers coming back.

3. Stand Out From The Competition

There’s no doubt about it: video is an important part of content marketing and it’s only going to become more essential. Consider these facts:

90 percent of online consumers report that a business’ product or service video helps them make a decision to buy

65 percent of executives who watch work-related videos visit the business’ website afterwards

64 percent of people who visit a business’ website are likely to buy their product after watching a video

Real Estate listings that include a video get 403% more inquiries than those without video

Video is a powerful marketing tool. Use it to introduce your brand to newcomers, answer your website visitors’ questions, or just to make them laugh—not to mention create a favorable and lasting impression.

4. Provide Video Testimonials

Credibility is a crucial element for any business, whether you’re a startup or an established brand. A great way to impart credibility is straight from the mouths of real people who have purchased your product or service and are genuinely happy with it.

5. Include Mobile Users

If you’ve ever tried reading a long article on a relatively small Smartphone screen, you know how slow-going it can be—even on websites with responsive design. Receiving the same information via video can make the process much easier for the average person, especially in this day and age of short attention spans. Since viewing video on a mobile device has increased 532 percent in the last two years, and 40 percent of people prefer to get their information visually rather than plain text anyway, it makes sense to give consumers what they want.

6. Demonstrate Your Product

Sometimes your product requires a slightly more detailed explanation, and a demo video can be much more ideal than a written description.

Now that you know the importance of using video on your business website, keep in mind that you’ll want to upload your videos to YouTube, Vimeo, and all your social media platforms to get as much exposure as possible. Make sure to include clear titles and keyword-rich descriptions to help them get found and you’ll be well on your way to better engagement, click-through, and conversion rates!